CAT SIMMERMON
CURIOSITY HAS ITS OWN REASON FOR EXISTING
CURIOSITY HAS ITS OWN REASON FOR EXISTING
“If you think good design is expensive, you should look at the cost of a bad design” -Ralph Speth
My process revolves around questioning, understanding, and researching the people that products are designed for. This allows me to develop empathy with my target audience and question the problem, the assumptions, and the implications. Then I use a hands-on approach of sketching, prototyping, and testing concepts that truly serve as a useful solution for the end user, while saving money for the business.
BRIAN WENDT - CEO OF UNFIRL
“Startups make for a challenging environment - rapid pace, shifting objectives, fuzzy requirements. Cat thrives in those settings. Most UX designers can produce pretty pictures, and Cat’s wireframes are no exception. What sets Cat apart is her ability to connect all the dots along the way. Her natural gift for UX research brings a user-experience mindset to the table. From fledgling concepts to thorough competitive analysis, Cat does it all. She crafted fitting personas and tactical user journeys fostering a collaborative mindset. She is not only fun, creative, and hard-working, but also eager to refine her craft and hone her skill set. Cat will make an immediate, immeasurable impact on any team.”
as seen on Linkedin
Creating a URL shortening tool with visual components to make your brand unshakable and your meta tags downright beautiful.
Creating a location-scouting application for photographers, models, and everyday adventurers.
Creating a fun and playful app that could inspire even the most novice bus rider to feel comfortable enough to help reduce the carbon footprint.
Creating an app that engaged the Atlanta community with the ChebaHut brand, and with each other again, amidst COVID.
EMPATHY
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INVOLVEMENT
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ORGANIZATION
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INTENTIONALITY
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EMPATHY • INVOLVEMENT • ORGANIZATION • INTENTIONALITY •
EMPATHY IS YOUR SUPERPOWER
Start focusing on people’s emotions and needs and watch your products go from useful to lifechanging
If you want your users to fall in love with your designs, fall in love with your users first -Dana Chisnell
STAY ORGANIZED
As a designer, the job is never truly finished.
Never let yourself fall prey to being unorganized. You never know when you’ll need to make last-minute edits 10 minutes before a meeting. Know where everything is.
INVOLVE EVERYONE
See it from every angle.
The bottom line is if you’re not involving everyone you’re not getting ideas from every angle. Don’t let your clouded bias or stubborn pride keep you from making life-changing experiences.
BE INTENTIONAL
Less is more, MVPs are crucial, and busy screens can be more distracting than productive.
Get in the habit of asking yourself, “does this directly support the solution I am trying to build”